This week I was lucky enough to be invited to a press day for the Lindex Kids SS18 “This is Me” line. Now, I’ll be the first to admit that 1. I’m a newbie to press days and 2. Lindex was a brand I’d heard of but never shopped.
So off I went into Soho with the littlest in tow. It was pancake day and luckily for us we were greeted with a whole heap of yummy pancake treats. Plus plenty to keep the kiddies busy so I could have a proper look (and enjoy a glass of prosecco obvs)
Their new range is all about letting kids be kids, to let them always look at the world with creative eyes and have the freedom to express themselves. This was reflected in the models used on the campaign as they were all allowed to pick their own outfits and how they were styled.
As I’d mentioned before, Lindex wasn’t a brand I was particularly familiar with but since this I’ve checked their website and I can confirm I absolutely want it ALL. Literally. And if that hasn’t sold it to you, some of the tee’s start from as little as £2.99!! Perfect for a kid that grows at the speed of light. Lots of the new range is gender neutral and bang on trend with an eighties vibe, stunning prints and vibrant colours.
The new collection is out in a couple of weeks but is already on the website just to tease you! You can check it out here
For now, I’ll just leave you with some of my top picks that I’ll be purchasing as soon as it’s released…